conceptual branding
conceptual branding
Out of context: Reply #12
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- rasko40
I dont see how to get there - which site? blueprintmedia?
Basically, I am working on internal sub branding for a large initiative which will be ongoing for the next 4 years, what I am interested in doing is finding a big picture underlying concept which will underpin all material, I'm not interested in being too literal at this stage, rather I am into subliminal ideas that have room for expansion and development.