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Out of context: Reply #12
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- neue75_bold0
show me the ass!!
hmm, anyways, I'm in the same boat right now, didn't even bother trying to use the logo my studio created 5 years ago for this project, so I'm proposing a restyle along with the booklets said client wanted. He's really small-time so I can probably get away with this and I'm not proposing we charge him for it...
I just need to stress to my CD is that if the guy wants to expand and be perceived more professionally then he can't use his existing logo. Seeing as that there's no real 'brand-value' or recognition with his current ID then we should take this opportunity to re-evaluate the identity and what it needs to communicate...blah blah blah...