HELVETICA NEUE

Out of context: Reply #23

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  • kelpie0

    I would love to use Gotham rather than Helv, but that was my point - if you're doing mail outs for some shitey company and the budget is feckin zero, you have Helv in your fonts folder and you go to your client/art director and asy. "yo man I'd rather use Gotham for this, its much nicer and far less ubiquitous, oh and it only costs about 250 sterling for the set" the answer you will receive 9 times out of 10 will be:

    "bog off and use Helv then"

    kelpie 0Permalink
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