BBC 1's new identity
BBC 1's new identity
Out of context: Reply #45
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- kezza_20
Hi Wrongtest...
I just thought the ITV ones have more personality. I think people work as TV idents more than BBC ones, in which the art direction seems to more about forcing a circle than trying to convey something.
like I said, In principle I like where they were going with it, but none of it feels natural. In one the kids are dancing. great. but the football one they mirrored and rotated the action to get the circle. Seems lazy that they couldnt think of all natural or all CG.