biz card crit v2
Out of context: Reply #12
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- gramme0
anks everybody. i am having some difficulty with kerning. i have schooling, i've read 3/4 tuts on the net, and nothing seems to help. i wish there was another resource that could help me with "homeopathic kerning" (thanks ross, that was funny).
any help on this would be dandy.
i plan to post a couple of versions later. again, thankies!
j
jaylarson
(Sep 20 06, 10:13)What I do to check the kerning:
In Illustrator or Freehand or whatever, flip the logotype upside down & backwards. Relax your eyes and try to read the glyphs as abstract shapes instead of letters. You should notice a few things there.
Print out your logo, put it on the floor, and look at it from every angle. Kerning never looks the same when printed.
I agree with the people that say ditch the photo. It's redundant with the logo and doesn't really do anything to push the idea of healing. I'd say make the back a solid green PMS color with knocked-out type.
I agree with everything Baskerville said. Cheers & good luck!