Logo critisizing
Logo critisizing
Out of context: Reply #16
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- DeviceUnseen0
To me the concept is so confusing that it translates into the logo.
The name, the root of the problem, tries to be descriptive but fails to comminucate the essence/value of the brand. It has nothing with sking. It's definately more about training.
That being said, "IT" and "Solutions" drives home the technology aspect of the brand so the mouse concept might be overkill. Why not try for a mark that embodies a passion for skiing. The trail could represent a students development.
Hope that is constructive.