No-Spec!

Out of context: Reply #22

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  • ETM0

    Seems like a very mixed idea of what Spec work is. To me, it's along the lines of when a client (prospect) wants you to create something for them, and that will be the criteria on whether they hire you or not. If they don't you're SOL for your time. Instead you should be hired based on your portfolio and reputation.

    I don't feel most contests are an issue. I recall a huge issue in Vancouver recently because they held a contest for the 2010 Olympic logo. I don't feel that is really spec work. At least artists outside the largest agencies have a chance to showcase their work in events like this, rather than just a couple of the big firms doing it.

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