design / marketing
design / marketing
Out of context: Reply #15
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- dobisf10
Goodby is an ad agency though, which is different than a marketing agency. I'm an art director at an ad agency and there is a lot of collaboration that goes on in everything we do.
It just seems to me that a design firm should fully understand the brand and the deliverables should be brought about by stategic thinking by designers. To have a marketing firm determine what should be produced is taking one step of the creative process away from us.