< coke - psyop
< coke - psyop
Out of context: Reply #35
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- level2b0
I dont think it's strange at all that Coke would pay the money to make a spot like this – money well spent. We're the target they were going for and they clearly hit it on the mark.
The only way you can escape huge corporate culture (and not have to worry about constantly increasing your share value) is to move to another planet. Big corporations can help proliferate good design/executiions if you convince them to buy into it. Isn't it our job as designers to create good work from otherwise mundane products or services?