< coke - psyop
Out of context: Reply #33
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- jarno0
in brief, i'm actually not quite sure. i would love to love this spot, but i don't. perhaps i expect perfection from psyop, many of my absolute favourite spots being theirs. this, just doesn't hit me. maybe i would expect something more abnormal looking from the producers of this spot. i can see how this is enjoyable in character and 3d, but i can't seem to find the visually original splash from this piece that a piece of psyop is often about, this just looks like fine 3d, something that, yes, A NUMBER of animation studios could produce (oh god i'm going to hell) and that's that and/or, i find that the basic idea doesn't go totally hand in hand with the execution. the chain of events feels loosen, as in having momentary events that make sense in the way of producing a bottle of cola inside the machine, but then most of the events don't make any sense at all (to me) but play along perfectly visually. for instance, three chopper worms deliver the bottle, and a hose from the sky delivers the cola itself, the bottle is filled in 1 second - instead of showing who makes the cola and where, where the etiquette comes from etc. there are strange creatures making snow men and the bottle going through devices that don't make anything to it? what is this i ask myself. there. hope you appreciate this and not lock me up in the basement. i look up to psyop, but despite the praise for mysterious reasons this turned out to be a slight let down. altogether, great spot, really. thanks.