ad or no ad?
Out of context: Reply #2
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- _me_0
theres always an arguement between "cool shit" that raises the profile of a brand that in turn increases sales or the product is so good it just sells any way...
its in the eye/head of the consumer - what makes them tick.
take Apple, the Think Different campaign - made you think about the ethos "brand" behind the company. it appealed to "thinkers" people who were "different" appealed to dare i say older people - business managers thinking about their technology needs on a larger scale - whereas their packaging consists of super simple shots of their products , minimal type which appeals to a different demographic of a younger "coolness" type of person- the ipod generation - which is sexier? which is cooler? which sells more product????????
good creative will aways raise the profile - so in the "one step" advertising rule of getting a consumer closer to buying your product - raising awareness - i'd say it works and does sell more things than it would without it...
dang, hope all that made sense...