Average pricing examples?

Out of context: Reply #7

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  • TwinLobe0

    Yeah, I hear ya -- although as in the Pricing Guide, there are definitely ranges that can be defined.

    I'm interested in seeing how pricing for something like a postcard might vary by region or industry. For basic direct mail, $500 might be appropriate for one client while $2k would be realistic for another...

    Many guides offer these ranges, but they tend to default to larger agency rates instead of smaller firms (which have less overhead and roles involved).

    Does this make sense? It's entirely possible that I'm crazy.

    ;-)

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