mobile content
Out of context: Reply #7
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- blend20
My understanding is that it is unlikely that a whole new industry will be born just for mobile content. It is maybe good to say that I'm talking video services perspective, because that is really all I know. There might be a few lucky entrepreneurs cashing-in with formats that catch on, but most revenue will be generated by re-purposing content. Of course recycling will be easier if the whole program concept has been designed to include a mobile dimension. It is tremendously hard to do drama or anything considered creative content wise. I'm not saying it is not possible, but it seems the most of the successful ones are currently riding some kind of technological gimmick. Tech is used to get the publicity needed, but to capture main stream public strong brands need to enter the arena. At least here in northern Europe it does not seem like the golden era or the primetime for mobile video content has really started yet. So as harlequino said there is enormous chances, but it is important to remember you will be competing with books, newspapers and other usability wise superior media that does not need batteries.