Why the hate for Avant Garde?
Out of context: Reply #9
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- NegativeSpace0
I knew of it as the logotype that Lubalin designed for the Avant Garde magazine, using those alternate characters we see today to interlock them etc. So to me if was a very custom thing he did for those specific applications. On that note I think he set the type quite well. It seems like such a novelty type and dosn't look very unique or original when I see other people trying to use it the same way way. Where something like Helvetica is overused I have more of an understanding of because of the way it is designed, I see avant garde in a different light I guess.
Oh and I also think many of the characters are ugly, for me its comes off as being too geometric, I think Futura or Avenir do a better job of being geometric without being too explcit about it.