Corporate Identity
Corporate Identity
Out of context: Reply #13
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- rasko40
there are far too many variables involved to give you a valed answer, you need to put together an estimate/proposal based on time and stages, it sounds like he wants 'just a logo' and not a 'corporate identity' which would comprise much more than simply a mark, we are talking colour palettes, secondary palettes, type styles, additional elements, grid structure - the full guidelines etc etc.
sounds like you should say ok initial development: 3 concepts: 2 days. stage 2: develop chosen concept: 1 day, 1 additional round of ammends, and anything extra on top of that.
This is obviously quite conservative but I would iamgine this guy is not wanting a full strategy, but then I dont know that do I?