Boring Brief!
Out of context: Reply #13
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- madirish0
dude, i honestly see this as an awesome opportunity. i personally find ID work as one of the most rewarding aspects of being a designer. while this one might not be the most 'exciting' on first glace, it still has allllllllllll the same atributes and qualities w/ it's audience as a Nike or Virgin.
i see a great opportunity to play off the aesthetics of the era when this topic was at it's prime- in UK and across the EU. some awesome artifacts like schedules design, signage, engineering markers on the parts/pieces of the machines, drawings/blueprints of deisgns, ect could all be referenced and used for inspiration. i am not going to say that the creative will be as simple to tap as say the Nike example, but then again- ost of that shit looks the same just with a different model in a slightly different pose w/ the next coolest photog shooting it. catch my drift?
good luck and i will be stoked to see the results or progress you post! : )