google adwords
google adwords
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its very easy to manage and you can set daily budgetsspo things dont get out of control, you basically bid a price you are prepared to pay for each click under a certain keyphrase, you can manage all the phrases and your bids.
You can also control ads appearing on other sites (partner sites or sites with adsense).
give it a go, its worth a look, you should use the overture tools to help you find appropraite search terms