Apple intel ad
Out of context: Reply #38
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- blastofv0
I don't know if clever is really the word for it, but it's clearly a collaborative effort between the Postal Service and Apple to do something just a little bit off - get people like us (their core target market for high-powered computers) talking, questioning, debating... the similarities make it more memorable, and if you're not into the Postal Service and haven't seen the video, then it's a cool looking and intriguing (visually anyway) ad for Apple as always.
If you're a Postal Service or alt-rock fan, then the band looks a whole lot cooler when someone like Apple apparently 'rips' off their video.
It's all image and buzz, and as you can tell from the actual substance of the ad, there's very little about what exactly makes the Intel chip so much better.