Kodak new logo

Out of context: Reply #19

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• duckofrubber0

  That's not Dax or any of its cousins. The K and k are the same as before(either helvetica or universe). The o, d, and a have all become more geometric, as in circular, and are handdrawn from the original helv or univ letters.

  I don't like or dislike it.
  It is what it is.

  It reflects a little freshness I suppose, but it definitely loses any previous connection to cameras (unless you want to really stretch and interpreet the d as some sort of shutter button). Then again, Kodak's been distancing itself from traditional photography for years, so...

  duckofrubber 0Permalink

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