Design that touches the heart?
Out of context: Reply #8
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- gramme0
I was hired for an ID/stationery job by a woman who was officially launching herself as the representative of her father's artwork.
Evidence of the human hand & expressiveness were the unifying elements in the broad scope of work he created over the course of around 60 years. After many sketches I arrived at the icon of a slightly flexed upraised hand.
When the client saw it for the first time, she starting crying. She said her father used to hold up his hand like that (he was very outspoken) whenever he was declaiming against something. She said, "That's my father's hand".
I gues I got lucky, as this was news to me. I felt blessed to have such an experience at an early pt in my career. We still keep in touch, & her father's work is now in the Holocaust Museum.