Fashion look book

Out of context: Reply #5

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    look book

    + overall theme
    (photography + graphical element)
    + stylistic elements per item
    (usually in clothing featured phtograph)

    important thing is that how the season collection portray a lifestyle of the line. as in fashion its usually done in photographs.

    the look book in essence is how the clothing is put together.

    take a look at american apperal gallery. that portrays lifesytle and image of the porduct.

    you may think its a catalouge but it can be both. except catalogue focuses on the product as an item rather than product combined to pull togther as an item

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