Eurotstar - perfect trip
Out of context: Reply #4
- Started
- Last post
- 4 Responses
- ********0
I really like it. I had a debate this with a colleague about how many tickets it would actually sell. He's so ROI it's scary.
We also thought the the 'best kept secret' concept was stretched a bit too far. He seemed to wonder how does doing all the prfoiling link into it being a 'best kept secret'. I have to agree with him there, it's more like 'you perfect trip planner'.
We also thought the payoff wasn't as good as it could be. All that stuff for a print and keep brochure. Pity it wasn't sent to your mobile, or even linked to a booking you make so that your 'pack' is available on your seat when you board the train.
Personally, I really like the design and the execution. For eurostar is a great move away from that friggin DIN font and offer based marketing they do ALL the time.