Eurotstar - perfect trip
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- ********
Can anyone remember the URL posted on the PBS of the new eurostar mini-site, all done in flash, where you fill out carious questions to be sent you perfect eurostar trip?
- ********0
Helps if you use your head sometimes and go to the site rather than searching for vain in the PBS.
- smellvetica0
What do you think of it?
- kelpie0
I thought the questions were too hard.
and in the bit where you choose who you want to avoid, I was frustrated that I couldn't pick them all :(
other than that it's really cool :)
- ********0
I really like it. I had a debate this with a colleague about how many tickets it would actually sell. He's so ROI it's scary.
We also thought the the 'best kept secret' concept was stretched a bit too far. He seemed to wonder how does doing all the prfoiling link into it being a 'best kept secret'. I have to agree with him there, it's more like 'you perfect trip planner'.
We also thought the payoff wasn't as good as it could be. All that stuff for a print and keep brochure. Pity it wasn't sent to your mobile, or even linked to a booking you make so that your 'pack' is available on your seat when you board the train.
Personally, I really like the design and the execution. For eurostar is a great move away from that friggin DIN font and offer based marketing they do ALL the time.