E-Myth
E-Myth
Out of context: Reply #7
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if you are ever thinking about maybe working with the client directly, i.e. not working for a company, this book is a MUST read.
most normal people don't realize how important design is; they understand how important the result is, just not the process; they think clipart will do for a logo, etc.
this book says that normal people ALSO don't realize how important basic business principles are.
anyway, a MUST READ if you're going to ever try to do any sort of business on your own; anyone who has tried and has read this book feels like its speaking straight to them.
i actually dropped my copy in the toilet at my last freelance gig, but that's another story :)