Google rankings
Google rankings
Out of context: Reply #6
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- root_lock0
actually adwords bid amount does not guarantee you top ranking. There ppc actually runs on a simliar algo as googles organic search. ie. If no one clicks your paid ads, they get taken off or go to the bottom of the list. Adversly if your ads gets clicked more, higher ctr, it will go higher on the list, So in theory you can be higher paying 50 cents than someone paying 2 bucks.