double branding yourself
double branding yourself
Out of context: Reply #8
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- stem0
I genuinely think there is a major headache for designers/creatives. It's all too easy to get 'type-cast', getting well known for a certain style or client base.
I think it's a good idea to double, triple brand yourself, believe it or not, even in the design industry there are different markets!
For example, a bank or airline would not go for a designer who's core work is skateboard graphics or album sleeve artwork.
You need to show your diversity, but at the same time, you need a focus or 'market' to aim at.
I'd say it's something worth exploring, but excersie caution.