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Out of context: Reply #4
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- MrT0
I'm wiith Mr Felt.
The ice-melt concept is 'undone' by the hard graphic and weight of the type. Maybe also the colours which could be toned down.
It's not about being literal all the time but melting ice is 'soft' and pretty much colourless (don't eat yellow snow).
Also, if you lost the words, will people know what AF means?
Hope that helps a bit...