wtf is brand?
wtf is brand?
Out of context: Reply #63
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- NegativeSpace0
Always liked this little description from the Logo Design Workbook.
Identity: The combination of the logo, visual system (typeface, colours, imagery), and editorial tone work together to form a unique cohesive message for a company, person, object, or idea.
Brand: The identity is not a brand. The brand is the perception formed by the audience about a company, person, or idea. This perception is the culmination of logo, visuals, identity program, messages, products, and actions. A designer cannot "make" a brand. Only the audience can do this. The designer forms the foundation of the message with the logo and identity system.