< VW
< VW
Out of context: Reply #31
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"the bora over here (germany) is seen as far from hip. it's for people that can't afford a passat"
exactly!
same here in NL!
Crouwel
(Sep 7 05, 09:21)i think its the same in Americas also. In recent campaigns, they are targeting the young professionals who are starting out. "all grown up sort of" this relates to the idea that you have rown up with VW so grow up with us and you are still hip and yopung with your corp job.
i am not sure if this message translates with the buyers.