< No Logo
< No Logo
Out of context: Reply #83
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- spiralstarez0
Okay so my point with that is a lot of talk in this thread is about how our jobs wouldn't exist without the branding/lying that goes with our profession.
What I'm saying is that the profession of visual communication still exists in a world where the principles of "No Logo" is put into place.
The profession has been around for centuries whereas branding hasn't.
Anyone who read the book knows that the main principle is about selling a "lifestyle" rather than a "product".
So if we stop lying to sell, there is still a profession that exists in honestly communicating a message of a product or service visually.
So I'm basically trying to dismiss the arguments presented earlier that No Logo's principles are irrelevant to the real world.