< No Logo
< No Logo
Out of context: Reply #79
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- spiralstarez0
Does anyone make a distinction between branding, and design?
where I equate branding with the billboards in my city selling condos with obscure names like "chocolat","olive", etc. containing fake lifestyle pictures of some airbrushed model couple lying in bed together and having nothing of what the condos actually look like, or features of them.
Whereas I think graphic design in a pure sense such as JMB would say, should represent something in a true sense, visually communicate it.
Branding = lying
whereas graphic design doesn't neccesarily have to. In this sense I think No Logo as a book is very relevant.