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Out of context: Reply #67

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    lol, good thread. And no, Naomi Klein's vision of a Brave New World is not possible.

    With that said, don't get me wrong. I'm no brandwhore by any means. I'm not anti-consumerism either.

    But the idea of raging against the big bad brand is just stupid in my mind. Anti-brand seems to have become the new brand. Just look at the black dot sneakers that adbusters sells. What a crock of shit.

    Anyway, if you really want to read something that has intelligent solutions to our most pressing problems read "Cradle-To-Cradle" by William McDonough and Michael Braungaurt:

    http://www.mcdonough.com/cradle_…

    The problem isn't in the brand, it's in the manufacturing.

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