How much do you charge...
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- CGN0
When clients come looking for your design/style then you can charge a comfortable fee. Depends on your style and how you design. Sometimes it's not always a vector logo to start. So really your daily rate x how many days. Plus materials if any. Add two day rates at the end for peace of mind pay.
- breadlegz0
It's probably more branding for 10k rather than 'just a logo'. I don't remember the details in the book.
- breadlegz0
Yeah, just a small business zarkonite
- zarkonite0
It's very unlikely that anyone could take their full service ad agency and just turn into a premium charging "logo design" shop (he didn't use the term branding which is the first red flag) then actually make a decent living with $50k in revenue per month... so we're talking a 3 people shop at the most here?
- 20020
Pentagram charges $150k
- _niko0
and I bet people like Jessica hische http://jessicahische.is/ who specialize in a certain skillset charge top dollar for their work. It's crucial to be a master at something and not a jack of all trades.
- _niko0
agreed, check out any logo on this site:
http://www.underconsideration.co…
I doubt a single one costs under 10k, and when you throw in complete branding, not a single one is under 50k
- monNom0
Is $10,000 for a logo unreasonable? Maybe for Mom and Pop's pumpkin patch, but for a larger business with a few employees, more stakeholders, and more business risk involved in rolling out a new logo, $10,000 might be too low.
There's no one price for a logo, just like there's no one price for a website. It is all expertise multiplied by time.
- 20020
If I could earn $300 a day on stock market, I could make $9000 a month.
So simple.
- well - I don't know of a month with 30 trading days in it.bulletfactory
- why you gotta call me out?2002
- if you trade on margin, you could make 3000 per day. Presto. easy money.monNom
- monnom teach me how2002
- breadlegz0
Sorry for the vague question, here's the reason I asked.
I was reading a book called Built To Sell. Quite a popular book amongst small business owners.
The book is story based and the moral of the story is that to build a business that someone would buy it must specialise and it must have systems in place. Also not be too dependant on the owner being involved in the day to day running.
Sooooo (for those of you still with me). The writer chose to tell the story from an agency owners point of view. The guy goes from being a full service agency, to just doing logo design...
and ... Wait for it ...
Charging $10,000 per logo.
Then finding about five clients a month who'd they'd do that for.
So the book is ok in principle. But how on earth would a small agency find that many people paying $10,000 for a logo??
I'll shut up now.
- Sounds unlikely but it makes for a good story, and the guy writing the story is selling books so it's a win-win from his POV.zarkonite
- set0
All the charge
- DRIFTMONKEY0
37
- OSFA0
It is a pretty vague question, but yes, calculating time for research, execution, meetings and changes can give you an idea. Multiply that times your rate (varies drastically depending on region/city) and you'll have a good starting point.
I stopped charging per hour a while ago, and now present projects as 'packages'. Gives me more room to invlude everything, and gives the client peace of mind because they won't have any extra surprise hours, etc. It has worked well for me...
Of course, there are clients like TV networks, or big corporations where I have to charge per hour or day, but mostly vecause that 's how they work.
- QBN makes the internet look small if this is the only page you browseyurimon
- cbass990
I once designed a logo for a startup company and the guy gave the usual "I can't afford this amount for a logo right now but I will have a lot of work for you in the near future" ...heard this all before..well, he did back up his word by giving me work for the next 2 years...so I made some good money with him but decided to part ways because a full-time and all of this freelance burned me out..
now his company is growing big-time. he will be in the ring with the likes of billabong, rvca and the like soon...might sell his company for a lot of money in the near future. the guy is a true businessman.
I know you're not supposed to take your rate down just because someone can't afford it, but I had a feeling he would deliver with a lot of consistent work, which he did. My mistake is I should have included in the contract that I will design this logo and build his brand for xxx price, but if you sell this company or the company makes xxxx amount, I want a percentage for building the brand...I feel I could have made a lot of money if and when he makes it or sells it..
Think the nike logo, I think the designer got paid $50 for it..she was in college at the time...but years later when the brand blew up, the owners went back and gave her a shitload of stock which I think made her a millionaire which is the right thing to do..
- 20020
$100 x (10 + 30 + 10)
= $5000
- 20020
Hourly rate x (time for research + time for variations + time for client changes)
= base line price for a logo service with 2-3 options and 3 rounds of changesOptional change:
- additional variations
- additional client changes
- system book or logo application
- benfal990
depends on client.
Is it Nike or Timmy's Muffins ?
- set0
Vague question with a thousand different answers. If it's for a small company or individual; work out how long you think it might take - including all conversations, meetings and ponderings, double that and charge your hourly rate.
- Why double?omahadesigns
- Because it always takes longer than you think it will.
set