How much do you charge...
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- 33 Responses
- yurimon0
I charge little over an hour, then my battery is full...last about 2 days.
- _niko0
agreed, check out any logo on this site:
http://www.underconsideration.co…
I doubt a single one costs under 10k, and when you throw in complete branding, not a single one is under 50k
- _niko0
and I bet people like Jessica hische http://jessicahische.is/ who specialize in a certain skillset charge top dollar for their work. It's crucial to be a master at something and not a jack of all trades.
- 20020
Pentagram charges $150k
- MondoMorphic0
Man, this place has gone to shit. It wasn't that long ago that people were able to get real answers to design-related questions.
- Oh come on, it's the most vague, most often asked, retard-o-question going...set
- Not everybody's been here since the old days. At least 2002 was helpful, so there's hope.MondoMorphic
- I gave him real answers.Frosty_spl
- lol 2002 usually the biggest worthless troll on the forumset
- 2002 has turned over a new leaf! hahaMondoMorphic
- zarkonite0
It's very unlikely that anyone could take their full service ad agency and just turn into a premium charging "logo design" shop (he didn't use the term branding which is the first red flag) then actually make a decent living with $50k in revenue per month... so we're talking a 3 people shop at the most here?
- dopepope0
at least 5 monies
- set0
Vague question with a thousand different answers. If it's for a small company or individual; work out how long you think it might take - including all conversations, meetings and ponderings, double that and charge your hourly rate.
- Why double?omahadesigns
- Because it always takes longer than you think it will.
set
- benfal990
depends on client.
Is it Nike or Timmy's Muffins ?
- 20020
Hourly rate x (time for research + time for variations + time for client changes)
= base line price for a logo service with 2-3 options and 3 rounds of changesOptional change:
- additional variations
- additional client changes
- system book or logo application
- 20020
$100 x (10 + 30 + 10)
= $5000
- cbass990
I once designed a logo for a startup company and the guy gave the usual "I can't afford this amount for a logo right now but I will have a lot of work for you in the near future" ...heard this all before..well, he did back up his word by giving me work for the next 2 years...so I made some good money with him but decided to part ways because a full-time and all of this freelance burned me out..
now his company is growing big-time. he will be in the ring with the likes of billabong, rvca and the like soon...might sell his company for a lot of money in the near future. the guy is a true businessman.
I know you're not supposed to take your rate down just because someone can't afford it, but I had a feeling he would deliver with a lot of consistent work, which he did. My mistake is I should have included in the contract that I will design this logo and build his brand for xxx price, but if you sell this company or the company makes xxxx amount, I want a percentage for building the brand...I feel I could have made a lot of money if and when he makes it or sells it..
Think the nike logo, I think the designer got paid $50 for it..she was in college at the time...but years later when the brand blew up, the owners went back and gave her a shitload of stock which I think made her a millionaire which is the right thing to do..
- OSFA0
It is a pretty vague question, but yes, calculating time for research, execution, meetings and changes can give you an idea. Multiply that times your rate (varies drastically depending on region/city) and you'll have a good starting point.
I stopped charging per hour a while ago, and now present projects as 'packages'. Gives me more room to invlude everything, and gives the client peace of mind because they won't have any extra surprise hours, etc. It has worked well for me...
Of course, there are clients like TV networks, or big corporations where I have to charge per hour or day, but mostly vecause that 's how they work.
- QBN makes the internet look small if this is the only page you browseyurimon
- DRIFTMONKEY0
37
- set0
All the charge
- breadlegz0
Yeah, just a small business zarkonite
- breadlegz0
It's probably more branding for 10k rather than 'just a logo'. I don't remember the details in the book.
- CGN0
When clients come looking for your design/style then you can charge a comfortable fee. Depends on your style and how you design. Sometimes it's not always a vector logo to start. So really your daily rate x how many days. Plus materials if any. Add two day rates at the end for peace of mind pay.