How much do you charge...
Out of context: Reply #23
- Started
- Last post
- 33 Responses
- breadlegz0
Sorry for the vague question, here's the reason I asked.
I was reading a book called Built To Sell. Quite a popular book amongst small business owners.
The book is story based and the moral of the story is that to build a business that someone would buy it must specialise and it must have systems in place. Also not be too dependant on the owner being involved in the day to day running.
Sooooo (for those of you still with me). The writer chose to tell the story from an agency owners point of view. The guy goes from being a full service agency, to just doing logo design...
and ... Wait for it ...
Charging $10,000 per logo.
Then finding about five clients a month who'd they'd do that for.
So the book is ok in principle. But how on earth would a small agency find that many people paying $10,000 for a logo??
I'll shut up now.
- Sounds unlikely but it makes for a good story, and the guy writing the story is selling books so it's a win-win from his POV.zarkonite