New Univ. of California logo
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- 35 Responses
- BrokenHD0
let there be light
- pig0
Excellent piece by Armin Vit on reaction to this rebrand.
In summary:
It may suck, but petitions are dumb and undermine the creative community as a whole. Fuck the mob.Love the "Am I right? Am I right?" bit
- brandon_phillip0
^ I went to a UC school, I could give a shit about this overbrand. And in the world of brands - it is not *that* bad. Their brand guidelines website is actually pretty nice - gives homage to the history, shows how to use it on all mediums, etc. This is typical California BS surrounding anything, you change the street signs from Helvetica on Green to Arial on Blue and 450 people chain themselves (nonsensical) to a pier in Santa Monica - the state is full of cuckoos and people who want to petition everything. Glad we are erring on the side of "no progress", added expenses, added explanations, and pointless drivel.
- vaxorcist0
Looks like a card that you might use in a laundry machine or on a bus
- vaxorcist0
.. or a cafeteria card?
- albums0
- the indent at the top is to symbolize the thong-butt crack many students display every day....vaxorcist
- wow, what a dick thing to say since you know exactly what it's supposed to represent (video).monospaced
- doesnotexist0
looks trendy... 90s are coming back
- kgvs720
- Newkgvs72
- weirdHijoDMaite
- looks like a preloaderspot13
- typography is awful. Why have 'of' on its own line?BaskerviIle
- Just absolutely horrible in every sense of the word. someone shoot me out of this retarded globe with retarded humans.CanHasQBN
- damn canhas!ohhhhhsnap
- Baskerville said it... Why have "OF" on it's own line? What are these morons thinking??CanHasQBN
- HijoDMaite0
There is actually 10 universities in the University of California system, they all have their own logo so only the parent UC seal was changed.
- ideaist0
I think the work done to justify this new brand is much better (even overshadows) the final brand which comes of as "meh" on its own.
It really does seem like designers designing for themselves rather than the end user (I think we are all guilty of this sometimes).
My 2 ¢...
: )
- HijoDMaite0
You can vote against it here: