New Univ. of California logo 3535 Responses

Last post: 5 months ago | Thread started: Dec 10, 12, 4:36 a.m.

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• kgvs72

  Old

  

  New

  http://imgur.com/Ubjm4

  https://vimeo.com/53530934

  Dec 10, 12, 4:36 a.m. – Permalink

• kgvs72

  

  • New– kgvs721/7

    weird– HijoDMaite2/7

    looks like a preloader– spot133/7

    typography is awful. Why have 'of' on its own line?– BaskerviIle4/7

    Just absolutely horrible in every sense of the word. someone shoot me out of this retarded globe with retarded humans.– CanHasQBN5/7

    damn canhas!– ohhhhhsnap6/7

    Baskerville said it... Why have "OF" on it's own line? What are these morons thinking??– CanHasQBN7/7

  

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  Dog-earDec 10, 12, 4:36 a.m. – Permalink

• hans_glib

  makes me think of

  

  • it's exactly the same.– CanHasQBN1/5

    it is the same– hektor9112/5

    wau– scarabin3/5

    RIP– dbloc4/5

    accident? no.– ohhhhhsnap5/5

  

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  Dog-earDec 10, 12, 5:07 a.m. – Permalink

• HijoDMaite

  There is actually 10 universities in the University of California system, they all have their own logo so only the parent UC seal was changed.

  http://www.dailynews.com/educati…

  • precisely– monospaced

  

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  Dog-earDec 10, 12, 5:30 a.m. – Permalink

• Xopher

  

  • shit's cray– utopian1/2

    BMW Configurator?– mekk2/2

  

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  Dog-earDec 10, 12, 5:40 a.m. – Permalink

• i_monk

  It's bad.

  

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  Dog-earDec 10, 12, 6:21 a.m. – Permalink

• sublocked

  The old one was better.

  

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  Dog-earDec 10, 12, 6:25 a.m. – Permalink

• monospaced

  Not going to look so great on the diplomas, in my opinion. It's nice having the seal embossed into the paper. This is going to look odd, methinks.

  • How's the logo gonna work with the diploma below, for example?– monospaced1/3

    even though it's from 1979– monospaced2/3

    they are still the same today– monospaced3/3

  

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  Dog-earDec 10, 12, 6:28 a.m. – Permalink

• monospaced

  

  

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  Dog-earDec 10, 12, 6:28 a.m. – Permalink

• GeorgesII

  :DÜSSELDORF

  

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  Dog-earDec 10, 12, 6:29 a.m. – Permalink

• HijoDMaite

  "The university's original logo -- with its open book, 1868 date stamp and "Let there be light" script -- will still be in circulation, appearing on president's letters and official university documents. But marketing materials and websites will feature a radically simple and more contemporary symbol: a little "C" nesting inside a shield-shaped "U.""

  

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  Dog-earDec 10, 12, 6:37 a.m. – Permalink

• monkeyshine

  Who was responsible for this design? Please not Pentagram again. :)

  • in house team team– utopian1/2

    well at least they didn't pay some agency for that. bleh.– monkeyshine2/2

  

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  Dog-earDec 10, 12, 6:55 a.m. – Permalink

• utopian

  http://www.fastcodesign.com/1671…

  • what a BUNCH OF SHITE– GeorgesII1/8

    it's not that bad– monospaced2/8

    That's terrible.– instrmntl3/8

    why the crank?– newuser4/8

    newuser, exactly what i was thinking. i like the light switch though. even the let there– ohhhhhsnap5/8

    be light idea. they should have taken that further.– ohhhhhsnap6/8

    http://img717.images…– ohhhhhsnap7/8

    haha i love the tenuous link between the book and the U shape, thats desperate!– Hombre_Lobo8/8

  

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  Dog-earDec 10, 12, 6:58 a.m. – Permalink

• WeAreDAG

  http://grainedit.com/2012/12/05/…

  • This looks good for
    a community college.– utopian

  

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  Dog-earDec 10, 12, 7:12 a.m. – Permalink

• nocomply

  Just terrible. I feel like it cheapens my alumni status. I'm all for moving forward and embracing the future, but with an institution like the UC you've got to give a bit more of a nod than that to the past.

  I personally liked the old logo.

  • at least they're keeping it on all the "official" documents, like the diploma and stuff– monospaced1/16

    I graduated from UCSD– monospaced2/16

    UCSD here too!
    – HijoDMaite3/16

    Wow, UCSD alums unite! I was one of their 1st ICAM majors.– nocomply4/16

    Revelle, 2001– monospaced5/16

    fuck Revelle you did all that GenEd??– HijoDMaite6/16

    I did. Plus two full degrees. In 4 years, bitches.– monospaced7/16

    well done.– HijoDMaite8/16

    when were you there?– monospaced9/16

    I graduated 2011. career change after 6 years military and 6 years corporate world– HijoDMaite10/16

    Communication– HijoDMaite11/16

    Damn dudes... Class of 2004. Double major in ICAM and Latin American history. Roosevelt college (has the most ladies!)– nocomply12/16

    ... most ladies!)– nocomply13/16

    most ladies? you're suffering from, "Triton Eye"– HijoDMaite14/16

    lol @ Triton Eye. Despite the nerdiness, I think we had some hot SoCal bitches at UCSD– monospaced15/16

    'you've got to give a bit more of a nod than that to the past.'
    That is spot on.– Hombre_Lobo16/16

  

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  Dog-earDec 10, 12, 8:55 a.m. – Permalink

• instrmntl

  That is awful. It's practically making a mockery of the system. There's no ounce of history or intellect in it. What a shame.

  • It's an historic institution for knowledge. This logo makes it seem like its a Gap or other shit clothing store. You'd never see Harvard rebranding.– instrmntl1/3

    Harvard rebranding. There's an honor to tradition.– instrmntl2/3

    Yale rebranded, and they're an old school ivy league– monospaced3/3

  

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  Dog-earDec 10, 12, 9:13 a.m. – Permalink

• newuser

  UC became a for profit internet school.

  • you went to a State school, huh?– monospaced1/3

    ???????– newuser2/3

    That's what I thought. ;)– monospaced3/3

  

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  Dog-earDec 10, 12, 10:34 a.m. – Permalink

• boobs

  Who did this?

  • http://www.qbn.com/t…– monospaced1/2

    in-house design team– utopian2/2

  

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  Dog-earDec 10, 12, 10:39 a.m. – Permalink

• jaylarson

  

  • :)– HijoDMaite1/3

    that was fast buddy– hektor9112/3

    Lol– kgvs723/3

  

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  Dog-earDec 10, 12, 11:32 a.m. – Permalink

• BrokenHD

  let there be light

  

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  Dog-earDec 10, 12, 12:33 p.m. – Permalink

• marindsgn

  

  

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  Dog-earDec 10, 12, 1:32 p.m. – Permalink