pentagram do fedex on weightwatchers
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- Frosty_spl0
Doesn't matter how nicely it's kerned if it's shit.
- monkeyshine0
What is that typeface? Pentagram has been releasing some really underwhelming identity work. Wow.
- Proxima Nova Bold ish?albums
- The typeface is Fort:
http://mckltype.com/…Josev
- dbloc0
Looks shit.
- MrAbominable0
Pentagramps - you can move the world with a budget and a sea of interns.
- dirtydesign0
The logo shows the pounds fading away?
- set0
Application is everything, mafakas.
- instrmntl0
It's kind of funny that he used a thick/fat font.
- colossalhead0
Admittedly the logo in isolation is weak. But the overall identity created with it is not terrible, and is probably a significant upgrade.
http://new.pentagram.com/2012/12…
I can certainly see that men would have more willingness to engage with brand with the new logo, and that is probably the "expanding" market that they are after with this rebrand.
- "Modern, open and energetic" Excuse me, how?mg33
- I am not saying I agree with their bullshit verbiage describing their work. I am just saying the overall identity package is probably an upgrade from the old onecolossalhead
- probably an upgrade.colossalhead
- showpony0
oh, i get it... the gradient suggests losing weight... ohhhh, now it makes sense.
- ben_0
- _niko0
might have been better if the "weight" was disappearing?
- nb0