pentagram do fedex on weightwatchers
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- sothere0
typography is a little boring. but i like the idea.
- doesnotexist0
didn't they just rebrand not 2 yrs ago?
- slappy0
maybe the logo gets progressively lighter over the next year?
- nb0
- instrmntl0
It's kind of funny that he used a thick/fat font.
- set0
Application is everything, mafakas.
- dbloc0
Looks shit.
- instrmntl0
Do they still teach graphic communication at college? This logo says no.
- Paula Scher designed it. Not a college kid, so I'm giving it a chance, but I'm not a fan either.Gucci
- You say that like Scher doesn't have droves of hack work.MrAbominable
- threadkiller0
don't you get it? interesting logos are passé. logos are passé in general.
- AK_tiv470
- Vag Cover At All Large is what I see.mikotondria3
- VancougerAK_tiv47
- gramme0
Bleurgh
- _niko0
might have been better if the "weight" was disappearing?
- ben_0
- showpony0
oh, i get it... the gradient suggests losing weight... ohhhh, now it makes sense.
- colossalhead0
Admittedly the logo in isolation is weak. But the overall identity created with it is not terrible, and is probably a significant upgrade.
http://new.pentagram.com/2012/12…
I can certainly see that men would have more willingness to engage with brand with the new logo, and that is probably the "expanding" market that they are after with this rebrand.
- "Modern, open and energetic" Excuse me, how?mg33
- I am not saying I agree with their bullshit verbiage describing their work. I am just saying the overall identity package is probably an upgrade from the old onecolossalhead
- probably an upgrade.colossalhead
- dirtydesign0
The logo shows the pounds fading away?
- MrAbominable0
Pentagramps - you can move the world with a budget and a sea of interns.
- monkeyshine0
What is that typeface? Pentagram has been releasing some really underwhelming identity work. Wow.
- Proxima Nova Bold ish?albums
- The typeface is Fort:
http://mckltype.com/…Josev