pentagram do fedex on weightwatchers
pentagram do fedex on weightwatchers
Out of context: Reply #19
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- colossalhead0
Admittedly the logo in isolation is weak. But the overall identity created with it is not terrible, and is probably a significant upgrade.
http://new.pentagram.com/2012/12…
I can certainly see that men would have more willingness to engage with brand with the new logo, and that is probably the "expanding" market that they are after with this rebrand.
- "Modern, open and energetic" Excuse me, how?mg33
- I am not saying I agree with their bullshit verbiage describing their work. I am just saying the overall identity package is probably an upgrade from the old onecolossalhead
- probably an upgrade.colossalhead