McCANN WORLDWIDE?
- Started
- Last post
- 26 Responses
- cannonball19780
advertising "holding company"?
- animatedgif0
Just look at who/what they are, it all makes sense.
- pillhead0
Talking about bad websites, have you seen the Saatchi & Saatchi effort. Bloody hell.
- monospaced0
WHY DO YOU KEEP RIPPING ON MAJOR AGENCIES?
- STOP FUCKN SCREAMINGGeorgesII
- I LOVE LAMP!monospaced
- taxi!stepson
- dbloc0
looks like they are a video company not a web company
- akrok0
"Do they have other clients?"
what is the "OTHER" clients you talking about.
- MarleyMarl0
Where do you people work? Mom and Pop webshop?
People don't hire ad agencies to make pretty websites. They hire ad agencies for conceptual and strategic thinking. Then the agencies hire companies like http://tinyurl.com/n8lk5k and the handful of others like them to make the pretty site based on the concepts and strategy sold through to the client.
- huh?futuremongolian
- If you don't understand that quit now.MarleyMarl
- is your user id based off the American DJ and record producer, who is considered one of the most important and influential hip-hop producers in the history of hip hop.ksv123
- Is there another MarleyMarl?MarleyMarl
- Eh?futuremongolian
- Sorry I don't get it, can you elaborate Marleyfuturemongolian
- The one and only.ksv123
- the one and only!ksv123
- I can't explain it any simpler futuremongoloid.MarleyMarl
- So, why do we need advertising agencies if they dont even build websites? I dont get it.futuremongolian
- some ad agency work sucks and some doesnt, like anywhere elsemoldero
- ad agency work would suck less if it wasnt for all the politics involvedmoldero
- one of the reasons why I splitmoldero
- things like producers promising clients shit impossible like 1 minute of video, yeah and 3d, yeah in a banner, yeah done in 1 week"moldero
- week" how these people keep their jobs? politics, such BS. didnt help that i wasnt much of a rat, jest went off with the team at lunch and bitched about it lolmoldero
- lunch to bitch about themmoldero
- fredddddd0
^ so ad agencies don't actually design anything?
Why should I trust McCann if their website is so limited and not so well designed?
- Apparently because agencies don't do design, just IDEAS.futuremongolian
- big ideas only.monNom
- Sofreshdude
- attentionspan0
It doesnt work that way, most clients dont even visit their website, most come in probably through personal relations / networking and pitching.
Also who's to say that this website doesn't appeal to 40 something marketing executive or ceo etc..
Just because you have an understanding of design and technology doesn't mean others have.
- there are people who love shit design out there for sureFallowDeer
- agreed on first pointtOki
- freshdude0
^ So do bad commercials and campaigns appeal to 40 something marketing executive or ceo etc..
- tank020
@MarleyMarl
I really hate that ad agencies hide themselves behind 'the idea' of 'the strategy'. They are nothing without the proper execution. And a lot of times 'the concept' is bloated and nobody understands it. I work together with a former creative director who won Cannes awards, was in juries everywhere and these are his words. He got out and wanted to actually design something he could be proud of.
- Morning_star0
@Tank02
I understand what you're saying but it seems counter productive for a CD or ECD to sanction ideas that don't achieve the brief or client objectives. More often than not hundreds even millions of pounds of ad spend are riding on these 'concepts' and if they don't 'do the job' the folk who make the ideas are responsible. Having worked in small and large ad agencies the buck stops with the CD.
- cannonball19780
The thought that it's trickle-down creativity is a bit of garbage. These guys are just gatekeepers to lump budgets and hide behind the vague subjectivity of ideas at the zygote stage.
- albums0
McCann London has named Rob Doubal and Lolly Thomson executive creative directors. Most recently at Wieden + Kennedy
- monospaced0
Hey freshdude, were you really basing your entire mindless rant and post on the Worldgroup work page? If so, you're an idiot. Just click on "Our companies" to see all the firms that make up the group, and there you'll see a shit ton of good design. Also, MarleyMarl is kinda right. The agencies come up with the campaign "ideas" and then use a massive variety of resources to execute. Sometimes it's in-house design, sometimes it's other smaller firms. But don't for once underestimate the work and experience that goes into one of the longest standing agencies out there.
- tOki0
I'm shortly starting a new job at a large agency (local BDDO satellite) heading up the digital creative, and I can assure you that we will not be outsourcing any digital design or creative to other agencies unless we get absolutely swamped. We will however be sending most of our development to digital shops, as keeping a full blown technical team is a deeply involved undertaking and is not something you just tack onto your business. Unless you are in product development or doing a lot of enterprise work, it's hard to keep a large enough team of developers across the range of skills required. So it makes more sense to be good at the creative (which is really what they should be good at) and use suppliers along the way where it makes sense to get the best result.
I'd like to add,
Advertising agencies are not just about "big ideas", I happen to know of a major global agency who recently completed a several thousand page document for the military outlining the social media landscape to help them in all areas, from soldiers posting racist and sexist content, to recruitment and even national security. The thing is a veritable tome of internet science, pyschology, mixed with advertising advice and information to even help guide goverment policy. It was prepared by a large team of business analysts who worked on it for months at a probably cost of millions of dollars. There was not a drop of creative work involved, yet the agency is actually known for its consumer work (the government stuff goes largely unnoticed.)
- i_was0
In 1997 xxxxx had grown to be the world's largest agency network.
replace xxxxx with your favorite advertise agency.
- nikdaum0
As crazy as it sounds, the McCann network is actually owned by a bigger holding company called IPG. I think IPG has a daily email newsletter about what's up in the company, but the ones I've seen have been mostly business news/strategic stuff rather than a showcase of creative content.
- nikdaum0
IPG's holdings, BTW:
http://www.interpublic.com/compa…