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McCANN WORLDWIDE? 2626 Responses
Last post: 1 year, 2 months ago | Thread started: Apr 11, 12, 2:21 a.m.
- freshdude
Do they have other clients?:
http://www.mccannworldgroup.com/…
Why does the site look so amateurish?
- Apr 11, 12, 2:21 a.m. – Permalink
- cannonball1978
advertising "holding company"?
- Dog-earApr 11, 12, 2:22 a.m. – Permalink
- animatedgif
Just look at who/what they are, it all makes sense.
- Dog-earApr 11, 12, 3:28 a.m. – Permalink
- monospaced
WHY DO YOU KEEP RIPPING ON MAJOR AGENCIES?
- Dog-earApr 11, 12, 4:46 a.m. – Permalink
- MarleyMarl
Where do you people work? Mom and Pop webshop?
People don't hire ad agencies to make pretty websites. They hire ad agencies for conceptual and strategic thinking. Then the agencies hire companies like http://tinyurl.com/n8lk5k and the handful of others like them to make the pretty site based on the concepts and strategy sold through to the client.
- Dog-earApr 11, 12, 6:15 p.m. – Permalink
- attentionspan
It doesnt work that way, most clients dont even visit their website, most come in probably through personal relations / networking and pitching.
Also who's to say that this website doesn't appeal to 40 something marketing executive or ceo etc..
Just because you have an understanding of design and technology doesn't mean others have.
- Dog-earApr 12, 12, 1:13 a.m. – Permalink
- tank02
@MarleyMarl
I really hate that ad agencies hide themselves behind 'the idea' of 'the strategy'. They are nothing without the proper execution. And a lot of times 'the concept' is bloated and nobody understands it. I work together with a former creative director who won Cannes awards, was in juries everywhere and these are his words. He got out and wanted to actually design something he could be proud of.- Dog-earApr 12, 12, 1:50 a.m. – Permalink
- Morning_star
@Tank02
I understand what you're saying but it seems counter productive for a CD or ECD to sanction ideas that don't achieve the brief or client objectives. More often than not hundreds even millions of pounds of ad spend are riding on these 'concepts' and if they don't 'do the job' the folk who make the ideas are responsible. Having worked in small and large ad agencies the buck stops with the CD.- Dog-earApr 12, 12, 3:16 a.m. – Permalink
- cannonball1978
The thought that it's trickle-down creativity is a bit of garbage. These guys are just gatekeepers to lump budgets and hide behind the vague subjectivity of ideas at the zygote stage.
- Dog-earApr 12, 12, 3:24 a.m. – Permalink
- monospaced
Hey freshdude, were you really basing your entire mindless rant and post on the Worldgroup work page? If so, you're an idiot. Just click on "Our companies" to see all the firms that make up the group, and there you'll see a shit ton of good design. Also, MarleyMarl is kinda right. The agencies come up with the campaign "ideas" and then use a massive variety of resources to execute. Sometimes it's in-house design, sometimes it's other smaller firms. But don't for once underestimate the work and experience that goes into one of the longest standing agencies out there.
- Dog-earApr 12, 12, 4:40 a.m. – Permalink
- tOki
I'm shortly starting a new job at a large agency (local BDDO satellite) heading up the digital creative, and I can assure you that we will not be outsourcing any digital design or creative to other agencies unless we get absolutely swamped. We will however be sending most of our development to digital shops, as keeping a full blown technical team is a deeply involved undertaking and is not something you just tack onto your business. Unless you are in product development or doing a lot of enterprise work, it's hard to keep a large enough team of developers across the range of skills required. So it makes more sense to be good at the creative (which is really what they should be good at) and use suppliers along the way where it makes sense to get the best result.
I'd like to add,
Advertising agencies are not just about "big ideas", I happen to know of a major global agency who recently completed a several thousand page document for the military outlining the social media landscape to help them in all areas, from soldiers posting racist and sexist content, to recruitment and even national security. The thing is a veritable tome of internet science, pyschology, mixed with advertising advice and information to even help guide goverment policy. It was prepared by a large team of business analysts who worked on it for months at a probably cost of millions of dollars. There was not a drop of creative work involved, yet the agency is actually known for its consumer work (the government stuff goes largely unnoticed.)
- Dog-earApr 12, 12, 4:51 a.m. – Permalink
- nikdaum
As crazy as it sounds, the McCann network is actually owned by a bigger holding company called IPG. I think IPG has a daily email newsletter about what's up in the company, but the ones I've seen have been mostly business news/strategic stuff rather than a showcase of creative content.
- Dog-earApr 12, 12, 8:15 a.m. – Permalink
- nikdaum
IPG's holdings, BTW:
http://www.interpublic.com/compa…- Dog-earApr 12, 12, 10:02 a.m. – Permalink
