McCANN WORLDWIDE?
McCANN WORLDWIDE?
Out of context: Reply #13
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- Morning_star0
@Tank02
I understand what you're saying but it seems counter productive for a CD or ECD to sanction ideas that don't achieve the brief or client objectives. More often than not hundreds even millions of pounds of ad spend are riding on these 'concepts' and if they don't 'do the job' the folk who make the ideas are responsible. Having worked in small and large ad agencies the buck stops with the CD.