McCANN WORLDWIDE?

Out of context: Reply #12

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• tank020

  @MarleyMarl
  I really hate that ad agencies hide themselves behind 'the idea' of 'the strategy'. They are nothing without the proper execution. And a lot of times 'the concept' is bloated and nobody understands it. I work together with a former creative director who won Cannes awards, was in juries everywhere and these are his words. He got out and wanted to actually design something he could be proud of.

  tank02 0Permalink

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