Pentagram just learned photoshop.
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- Llyod0
They have a good reputation but this looks like a joke.
- monospaced0
Pentagram invented Photoshop.
- Hombre_Lobo0
Wow, i thought they were supposed to be leaders in solid graphic design.
The kind of design that QBN use to refer as "Looks Swiss. It stays™"
But this stuff looks like generic unconsidered first year student work.
- sine0
- teh0
I just dont understand why they got rid of such an iconic logo for this? I know its the 100th anniversary but work that illustration in with the existing logo. I men come on!
- i_monk0
"I hope you're not serious." — CyBrainX
Why wouldn't I be serious? An update of the monogram would be worlds better than this stupid clock with fully rendered numerals and second marks.
- Amicus0
Did I start the Pentagram sucks trend???
- Amicus0
Finally... something to be proud of... lol.
- dibec0
here is more info ... http://new.pentagram.com/2012/03…
- i_monk0
"If you choose to keep detail in a graphic approach, those details have to be correct. When a clock is not on the hour exactly, the hour hand is NOT pointed at the hour, but rather between hours. It’s also missing any character of the actual clock that is so special to millions of people. The font on the clock face is wrong, the hands aren’t the same shape, there is no indication of the 4-faced nature of the clock itself. Even the base isn’t stylised well. It’s missing sections." – CM Harington in the comments at http://www.logodesignlove.com/gr…
- true that. would think they'd use the standard 10&2 positioning anyways.doesnotexist
- They went with 7:13 or whatever because it corresponds to 1913.i_monk
- pressplay0
*sigh*
- identity0
I bet Pentagram is beholden to their clients to post the work on their site. Since they have (probably) nearly every logo they've ever made on there (also in their Marks book) I'd BET that by starting to edit NOW - it would be very clear to the client that they felt the work wasn't great. By sticking to the hard-rule of posting all their finished work, it takes the subjectivity of editing out - creating an open and honest look at the company's work over the years.
Imagine being that client and going to the site (which HAS to be a HUGE client/money fly-trap for them - i mean - look at their work...) and NOT seeing the logo they paid (and likely art directed) $1,000,000 for up there. Would be a slap in the face.
- non0
What a fail.
- i_monk0
That monogram is dying for an update too...
- animatedgif0
OHHHH SHIIIIIIIIT FLAT DESIGN!
- For once a gradient might actually make sense here with the searchlights. Ironic.fredddddd