Pentagram just learned photoshop.
Pentagram just learned photoshop.
Out of context: Reply #29
- Started
- Last post
- 49 Responses
- identity0
I bet Pentagram is beholden to their clients to post the work on their site. Since they have (probably) nearly every logo they've ever made on there (also in their Marks book) I'd BET that by starting to edit NOW - it would be very clear to the client that they felt the work wasn't great. By sticking to the hard-rule of posting all their finished work, it takes the subjectivity of editing out - creating an open and honest look at the company's work over the years.
Imagine being that client and going to the site (which HAS to be a HUGE client/money fly-trap for them - i mean - look at their work...) and NOT seeing the logo they paid (and likely art directed) $1,000,000 for up there. Would be a slap in the face.