Pentagram just learned photoshop.
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- 74LEO0
Could PENTAGRAM be throwing out a MeMe? This just seems so out of character of what they do. Most of their logos like the original GC uses type as illustration. The new logo is crap with no real identity typographically. Complete FAIL. I really liked the original and was very distinguishable.
- gramme0
Atlas shrugged.
- 74LEO0
I understand them creating a link to the clock on the kiosk but come on! Thats all it is though. Not an identity but just an advertisement campaign to link their merch and billboards to the clock on top of the kiosk.
I wish that movie Helvetica never came out now thats all people want with no distinguishing typography or type treatment.
Give me helvetica and just give me a cool icon on top.
- That's not Helvetica. Just sayin'.noneck
- Im just wondering as designers when did we allow this to happen?74LEO
- it happened in the 60s, dudemonospaced
- Helvetica was synonymous with corporate through the 90smonospaced
- You know what I mean74LEO
- no, no i don'tmonospaced
- hey you-uu gu-uuuuysdoesnotexist
- benfal990
Pentagram is laughing at this thread right now.
- monospaced0
You're blaming the MOVIE Helvetica on the prominent use of it? LO fucking L
- ups, gap tried to do it now this just seems like they re giving up and just throwing down typeteh
- 20020
Very hard but easy to knock on Pentagram.
- zoozoo0
ron burgundy was here
- noneck0
I agree that the work is disappointing, especially coming from Pentagram. However, I'm always cautious to criticize other designer's work - you don't know the environment it was created in. We don't really know how this mark fulfilled the brief. It could be that the client really drove the project, "Here, I sketched out what I want, the project is practically done for you!"
But yeah, shit's weak.