Unhate by Benetton
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- ThePublics0
a curious amount of criticism for this campaign, scrutiny is no doubt worthwhile, but let's not lose sight of the fact that we work in an industry that churns out nothing but apolitical bullshit.
At least theyre willing to risk something, can't say that for 99% of the ad agencies out there.
- the 99% !!!clearThoughts
- LOL clearthoughts! OCCUPY QBN!Hombre_Lobo
- Continuity0
whereRI, didn't you say you worked on the short film? You're not credited anywhere on here :\
- no i wouldnt be, i just made the pr film they playing there. credit wouldve been nice but oh well.whereRI
- was freelance editor/motion dude on itwhereRI
- basically pushed some pics around and made some titles. Then wowed them with trapcode shine on the dove, it always works, even post 90'swhereRI
- always works, even post 2001whereRI
- sigg0
shock for the sake of shock
- shock for the sakes of making people talk and sell things,
it worksgeorgesIII
- shock for the sakes of making people talk and sell things,
- UKV0
- WeLoveNoise0
isn't this treason ?
- Sedition !mikotondria3
- ok - so the agency / culprit can be sued for this still right ? or is it not considered an major offense ?WeLoveNoise
- diplomacyjon_d
- GeorgesII0
Today 22/11/11
- GeorgesII0
I dare anyone to shop a pic of Hallah kissing Jesus while getting blown by Buddah with Jehovah sitting in the corner fapping,
that will get people talking
- clearThoughts0
Fuck yea. Best campaign I have seen in a long time.
- georgesIII0
^
really? coming from benetton?- not that I like... but this went viral in 2 seconds. and it's *only* an idea.clearThoughts
- jon_d0
give him tongue 'Bama.
- pizzafire0
oh, it doesn't read "U.N. Hate"? fine.
- dibec0
herm. interesting.
- CALLES0
benetton still exist?
- hektor9110
why not
- SteveJobs0
I don't think hate was ever the problem. It's greed, money, power, etc.
but whatever...
- seems like it's referring to the glbt community not the 1%doesnotexist
- then the message of their campaign is lost on me through their visuals.SteveJobs
- still though, hate is an overused word these days. usually our social divides are invoked by other things rather than actual hatred.SteveJobs
- than actual hatred. or so I feel.SteveJobs
- whereRI0
i worked on the pr film for this, we launched yesterday in the store in paris. crazy few of days. agency pretty fuckin happy with all the hype
- ThePublics0
After 20 years Colors is still one of the best magazines going. Design wise few compare.
- BrokenHD0
like