Unhate by Benetton
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- sigg0
shock for the sake of shock
- shock for the sakes of making people talk and sell things,
it worksgeorgesIII
- shock for the sakes of making people talk and sell things,
- Continuity0
whereRI, didn't you say you worked on the short film? You're not credited anywhere on here :\
- no i wouldnt be, i just made the pr film they playing there. credit wouldve been nice but oh well.whereRI
- was freelance editor/motion dude on itwhereRI
- basically pushed some pics around and made some titles. Then wowed them with trapcode shine on the dove, it always works, even post 90'swhereRI
- always works, even post 2001whereRI
- Continuity0
It's really funny that the pontifex maximus got his knickers in a bunch over this, but Islam didn't (that we know of). I suppose if it'd been a shot of a rabbi snogging an imam, then the shit would have really hit the fan.
- HijoDMaite0
Benetton hasn't been relevant since the early 90's. So now they come back with this pretentious horseshit? You know they were all salivating at the timing of OWS and all.
- Continuity0
Problem with this campaign is the fact Benetton pulled the Pope/Imam execution because the Vatican got its nose out of joint. That pretty much does for Benetton's and this campaign's credibility right there, as far as I'm concerned, if they're that quick to kiss arse at the slightest complaint.
- maquito0
No doubt that it is good advertising.
Every newspaper in the world is talking about it.
Everyone understands that sort of image, all over the world.
It's a bit adbuster-ish, but I must recognize that it works.
- Amicus0
I read the thread title as 'Urinate by Benetton'
I'm months overdue for my eye test. I think I should book in for the weekend.
- JerseyRaindog0
No doubt this is a big success for them in terms of column inches generated because of it's 'controversial' nature. And yes there's supposedly a genuine heartfelt message behind this. Yet I find them funny and disposable more than anything else.
- necromation0
I have to be honest... I find it all quite boring.
Maybe years of working the industry has numbed me,
but i remember when the first round ads came around
and being blown away...Now i just see gimmicks. Sorry
- BrokenHD0
like
- ThePublics0
After 20 years Colors is still one of the best magazines going. Design wise few compare.
- whereRI0
i worked on the pr film for this, we launched yesterday in the store in paris. crazy few of days. agency pretty fuckin happy with all the hype
- pizzafire0
oh, it doesn't read "U.N. Hate"? fine.
- jon_d0
Great concept.
The poster with papa pope and the other guy was already taken down.
- dbloc0
not something I want to see every time I come to QBN
- bliznutty0
wait, there are still editors on QBN?
- akrok0
HAHAHA! great, work.