logo critique
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- microkorg0
Stick with the illustration youve got at the start of this thread. It's the nicest.
The progression above is too complicated. The original is beautifully simple.Perhaps this newer shape with the line outlines added could be used as part of a pattern inside the packaging or on tissuepaper protective packaging inside boxes etc.
It's just your typography you need to sort dude :)
- yovkov0
- That top graphic is pretty interesting too, I'd keep it for use in the branding if possible.i_monk
- and the products are based on modular origami designs like this http://www.idea.bg/o…yovkov
- The old versions aren't as good as what you have going nowlocustsloth
- bulletfactory0
you've taken it the wrong direction. Make a U-Turn.
- monospaced0
I totally agree, microkorg, the original shape is more beautiful, hands down, and the proportions were nicer...I was really looking at a line-art version and started with registre's. Just toyin'
- microkorg0
Sorry but i think the original graphic created is far better than registe or monospaced efforts. These look like t-shirt designs.
The original looks far more akin to home interiorware branding.The typography or name of the first design needs looked at. I read it as odor too. Don't like the hexagonal lettering.
Have a look at competitors branding. Ikea, habitat etc
The target audience isn't going to be kids who are attracted to a skull-like shape with abstract text. I'm sure they'll be looking for something a bit more sophisticated yet modern.
- registe0
- I see a skullmonospaced
- but I like what you did...a lotmonospaced
- this looks shit, comparatively. A light bulb and 3 an 1/2 hexagons that barely resemble the letters they're supposed to represent? Brilliant.locustsloth
- utopian0
looks good
- i_monk0
Bump. I want to see an update!
Logo crit threads never deliver a final version, and that makes me literally angry with rage.
- duhsign0
I get the origami but not the lighting
I keep trying to figure out what the shape is so its a little distracting
I would either try to work into it a play on light somehow, maybe the way the edge pieces are shaped or? Or I would simplify so that the shape was more symetrical all around
the type looks like a pasted on after thought. I would put some time into exploration there, looks like you just started...
- dnoobie0
sorry, but i find it shallow and pedantic.
Actually, i have "images" turned off, but i try to use this phrase at least 12 times a day. My coworkers hate me.
- dbloc0
first read as ODOR Lighting
- detritus0
odor vs. ooor only really comes into play if your principal market is the unthinking segment of consumer class America.
Euros won't see a connection and well-bred yanks will see past it.
For what it's worth, I really like it and .. ahem.. would like to see their products! Only comment I have has already been made, in that the space between R and L feels a little tight.
- Douglas0
lose the word "lighting".
- 74LEO0
Is OOOR a acronym?
could teh ill look more like a light bulb?
- Mr_Mxyzptlk0
Perhaps if you added an H?
- doesnotexist0
OOOR almost looks like odor, what about kerning it so it's more like the audi logo. overlapping & such.