logo critique
- Started
- Last post
- 39 Responses
- pillhead0
Like it, nice play on the layout of the paper. +1
- Fax_Benson0
Looks good. Letter spacing seems a bit off. Shame not to use those OOOs somehow.
- < possible overlapping of the o's?ideaist
- as lampshades. I guess it doesn't work if the shades are all angular.Fax_Benson
- mekk0
this logo makes me think of a great packagin design for ther products..
- Knuckleberry0
At first sight I read "odor lighting"
- < This. Could be a problem.i_monk
- me too - this is the problem: http://www.anvari.or…estetic
- I saw the sameduckseason
- also. ODORDRIFTMONKEY
- yovkov0
I'm thinking of changing the typo
Maybe something like DIN or something condensed
- bumdrizzle0
I would extend the bottom of the L, feels a little squashed in there.
- dirtydesign0
How does the mark look smaller?
Seems a bit heavy.
- i_monk0
Will it be solid black in the end? It's screaming for some luminous colours. Maybe even... gradients.
- itstimefortea0
The mark looks good, I would just try some other type options.
- PaulM740
^ I agree - really nice mark, not convinced with the type..
- Continuity0
Love the imagemark as well, and yeah, you should re-think your type, but not DIN, too technical, you should go for something with personality to counter-balance the technical precision/geometric of the mark, whilst at the same time complimenting it.
Something like Forza, for example:
http://www.typography.com/fonts/…- Holy run-on sentence, Batman!Continuity
- tnx some really nice fonts
yovkov
- hiten0
Needs more nike shoes...
- dMullins0
Kerning looks too tight on LIGHTING. Especially on the L-I.
- monospaced0
Not a fan of the black; the dark/heaviness is the opposite of illumination, and that's really throwing me off. What's your plan with color? Maybe try a line art version (outined/inverted). Otherwise, what they said.
- I assumed that it is just at sketch stage. In UK you are taught to work in BW first and then add colour once you can make it work in mono.foz
- monospaced0
Is there a way to integrate the mark with the words?
- yovkov0
the name could be changed at this stage (if needed), if not, i'm thinking of regular 'ooor' and hairline thin 'lighting' , or using only the 'ooor' in the logo
- monospaced0
the problem with OOOR is that you can't really...pronounce it
- doesnotexist0
OOOR almost looks like odor, what about kerning it so it's more like the audi logo. overlapping & such.